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Full-Funnel B2B Marketing Show

Episode 99: Sales in ABM: Results and live case study with Jim Kanichirayil

Nov 14, 2022
58:20
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

Join me and Jim Kanichirayil sharing a live case study of account-based sales including:

- Results from implementing full-funnel ABM in sales
- How sales people can leverage ABM on LinkedIn framework
- ​How marketing can involve sales in demand generation


Resources:

Video overview of Jim’s process: https://youtu.be/6eMa-xTgdWE
Jim on LinkedIn: https://www.linkedin.com/in/drjimk/


On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events

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