Episode 99: Sales in ABM: Results and live case study with Jim Kanichirayil

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Join me and Jim Kanichirayil sharing a live case study of account-based sales including:

- Results from implementing full-funnel ABM in sales
- How sales people can leverage ABM on LinkedIn framework
- ​How marketing can involve sales in demand generation


Resources:

Video overview of Jim’s process: https://youtu.be/6eMa-xTgdWE
Jim on LinkedIn: https://www.linkedin.com/in/drjimk/


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