Stuff To Blow Your Mind Smart Talks with IBM: An AI advantage for the US Open
Aug 14, 2024
Brian Ryerson, Senior Director of Digital Strategy at the US Tennis Association, delves into how AI is reshaping fan experiences at the US Open. He discusses the integration of data analytics and AI-driven features, like instant match reports and real-time commentary. Ryerson highlights the significance of storytelling in sports and how AI personalizes engagement for a global audience. Innovations such as ball tracking technology enhance live viewing, while robust feedback loops ensure content accuracy and relevance.
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