Kat Dey & Phoebe Yu: Reimagining the Textile Industry with Clean Bamboo Fabric Technology

Kat Dey and Phoebe Yu, business partners of Ettitude - a sustainable textile company, reflect on the gratifying moments of their journey with an innovative product in this interview. They share valuable tips for entrepreneurs looking to partner up, detail the research they undertook to develop their product and explain why they are passionate about creating a regenerative future. They also delve into topics such as how to stay creative and motivated despite challenges and overcome unique challenges faced by female entrepreneurs. Finally, they explain why their company is a proud member of 1% For The Planet and their commitment to supporting charities helping address climate change problems.

Clean Bamboo is the world's first nontoxic bamboo fabric and has superior wicking, cooling, and antimicrobial properties compared to conventional materials. Pure Bamboo can be blended with other fibres to create a variety of functional benefits. Eco-conscious fashion brands are using it to replace traditional textiles in their existing lines. The global team for Clean Bamboo is based in Los Angeles due to the overlap of business hours with Asia, as well as the growing startup culture and focus on fashion innovation. This has allowed the company to have a positive global perspective when serving its consumers.