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Salesforce CEO Marc Benioff's quest to plant a trillion trees for greenhouse gas removal is discussed. The challenges of the initiative, involvement of governments and companies, and criticisms from activists are explored. The struggles of major companies in reporting tree planting progress and the effectiveness of carbon offsetting are highlighted.
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- Planting trees can help remove carbon dioxide from the environment, but the 1T.org initiative is struggling to reach its goal of one trillion trees by 2030 due to challenges in accountability and reliance on the carbon market.
- There is skepticism surrounding billionaire-led reforestation initiatives like 1T.org, with critics suggesting that resources might be better spent on more immediate climate change solutions rather than grand projects with uncertain impacts.
Deep dives
Mark Benioff's Stakeholder Capitalism Advocacy and 1T.org Initiative
Mark Benioff, CEO of Salesforce, advocated for stakeholder capitalism at the 2020 World Economic Forum and launched the 1T.org initiative to plant one trillion trees by 2030. While the goal aimed to combat climate change and engage the private sector, challenges like accountability and reliance on the carbon market impede progress.
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