minor details 80 - set the stage with McKay Nilson and Sean Davidson
Dec 9, 2019
Join McKay Nilson, an industrial designer known for his artistic approach at Schoolhouse, and Sean Davidson, a hard goods designer from Best Made, as they delve into the captivating world of design. They discuss how storytelling shapes product presentation and the emotional impact of industrial design. From the intricacies of lamp design to the importance of lighting in photography, they share insights on mastering visual narratives. Their personal journeys reflect a blend of creativity and culture that defines modern design.
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Art Direction Defines The Product Story
- Art direction is how you tell the story of a product through imagery and mood.
- It creates the look, feel, and narrative that makes people emotionally care about a design.
Write The User Story First
- Write about the user and the emotional story before sketching product details.
- Use that story to guide visual choices so imagery resonates beyond technical highlights.
Form Led To A Companion Story
- McKay discovered the lamp's personality through rough model-making and then wrote its companion-like story.
- The form revealed a gesture of giving, which shaped the subsequent imagery and props.