Episode 295 - The Business of Making Baseball Fun with Savannah Bananas' Jared Orton
May 21, 2024
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Jared Orton, the President of the Savannah Bananas, leads a baseball team that's redefining the game through fun and entertainment. He shares how they've transformed from a struggling minor league team to a national sensation with sold-out crowds. The discussion highlights their innovative 'banana ball' strategies, blending dance, trick plays, and competition. Jared emphasizes the importance of joy and creativity for faith-driven entrepreneurs and how maintaining purpose over ego can redefine success in business.
The Savannah Bananas redefine baseball by blending traditional sports with performance art to create a joyful entertainment experience for all fans.
Jared Orton emphasizes the significance of faith and community in entrepreneurship, prioritizing compassion and a 'fans first' approach within the organization.
Deep dives
Reinventing America's Pastime
The Savannah Bananas have transformed the traditional baseball experience into a unique entertainment spectacle, prioritizing fun over conventionality. President Jared Horton emphasizes that the team's mission isn't about winning a World Series but creating an engaging and enjoyable experience that resonates with fans of all ages. Instead of relying solely on traditional game formats, the organization has introduced a blend of baseball with performance art, dance, and innovative rule changes such as a two-hour time limit. This commitment to enjoyment has turned the team into a cultural phenomenon, drawing attention and fans across the nation.
Building a Nationwide Brand
Initially met with skepticism, the Savannah Bananas overcame challenges by focusing on customer engagement and immersive experiences that go beyond the game of baseball. The team has scaled from a small summer league project to a national sensation, selling out arenas like Fenway Park and embarking on tours in multiple cities. The first few years tested their resolve, as they struggled to sell tickets, but their unique approach paid off with packed stadiums and a dedicated fan base. This expansion reflects their relentless pursuit of capturing people's attention and building a recognizable brand within the sports entertainment landscape.
Creating Moments of Joy
The essence of the Savannah Bananas lies in their ability to create meaningful moments for fans, reinforcing the idea that everyone seeks joy, regardless of age or background. From celebrating personal milestones, such as birthdays, to acknowledging life challenges, the organization strives to provide fans with memorable experiences. Their commitment to personal interactions, whether through large celebrations or simple gestures, underscores the importance of community and belonging. By fostering an environment where fans can connect and feel valued, the team has positioned themselves as a source of joy and togetherness.
Integration of Faith and Business
Jared Horton openly discusses the integration of his faith within the entrepreneurial journey, highlighting how the Savannah Bananas serve as a platform to share compassion and kindness. The organization operates on the principle of 'fans first,' which not only prioritizes the audience's enjoyment but also reflects a deeper commitment to serving others. By actively creating positive experiences that resonate with their fans, the team embodies the belief that entrepreneurship should have a greater purpose. This perspective fosters a culture of integrity, thankfulness, and humility, allowing the organization to thrive while adhering to its core values.
Jared Orton is the President of the Savannah Bananas, a baseball team unlike any you’ve seen before.
They create an entertainment experience that’s part dance performance, part trick plays, and part competitive baseball.
Jared has experienced all the ups and downs that come from innovating in a space with a legacy. Since the organization’s founding in 2016, he and the team have had their share of doubters. But they’ve faithfully stayed true to their mission: to create something fun and joyful for every attendee.
Over the years, they’ve grown from a small, regional team that struggled to sell tickets to a nationwide phenomenon playing in front of sold out crowds in major league stadiums across the country.
He joins the Faith Driven Entrepreneur Podcast to talk about the value of innovation, fun, and excitement for businesses and for the world.
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