Category Thinkers 3 Tools for Category Concepts w/ Josh Lowman
Dec 26, 2023
01:04:40
It takes a lot of time and commitment to write a great strategic narrative, but if you can use battle tested frameworks, they will save you time, money and even heartbreak.
Strategy and brand design expert Josh Lowman walks us through the three tools he uses to quickly pitch and vet new category ideas, and engages with our community in our monthly AMA. He covers topics like:
- How the "shift" affects the category narrative, and how it differs between technological and cultural shifts
- The difference between problems, enemies, and villains when defining the category
- What constitutes a good category name, and how to deliver it
This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.
This episode is sponsored by: