In this episode, host Kirsten Tyrrel brings on long-time friend and successful online seller Teria Brooks to share her insights on selling products online. Teria, a top 1% Etsy seller, discusses her journey from starting with small nail decals to expanding into a variety of products, including physical items and digital goods. Through her experiences, she underscores the importance of thorough product research, consistent selling over time, appealing product presentation, and optimizing for search engines. She also compares popular platforms like Amazon, Ebay, and Shopify, sharing the unique benefits and challenges each presents. Teria highlights that success is possible for anyone willing to put in the work, remain consistent, and adapt to market trends.

00:00 Introduction to Online Selling

00:14 Meet the Expert: Top 1% Etsy Seller

02:03 The Journey to Becoming a Top Etsy Seller

05:15 The Importance of Finding Your Niche

06:44 Understanding the Market and Customer Needs

13:17 The Role of Trends in Online Selling

15:46 Choosing the Right Platform for Your Products

20:29 Understanding Etsy Ads

21:41 The Importance of Product Quality and Customer Satisfaction

22:14 Is Etsy Too Saturated? Insights and Opinions

23:42 Top Tips for Standing Out in a Saturated Market

26:18 The Importance of a Cohesive Brand and Niche

27:01 Understanding Etsy's Algorithm and the Importance of Consistency

31:23 The Journey to Becoming a Top 1% Etsy Seller

33:14 Transitioning to a New Product and Expanding Business

36:02 The Future of Selling on Etsy and Final Thoughts

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