TechCrunch Startup News Goldman Sachs doubles down on MoEngage in new round to fuel global expansion
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Nov 5, 2025 MoEngage has secured $100 million in funding, co-led by Goldman Sachs, to accelerate its global presence. The company emphasizes the importance of first-party data and AI in modern marketing. With innovative tools in its Merlin AI suite, MoEngage automates marketing decisions and targeting. It now serves over 1,300 brands, including SoundCloud, and has shifted focus to North America, boosting revenue significantly. The CEO anticipates strong growth and aims for an IPO in the next few years.
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AI + First-Party Data Powers Personalization
- MoEngage leverages first-party customer data and AI to deliver personalized marketing at scale.
- Its Merlin AI automates copywriting and decisioning to reduce manual campaign work.
From India Focus To North America Growth
- MoEngage spent seven years focused on India and Southeast Asia before expanding aggressively to North America.
- North America now drives over 30% of revenue while Europe/Middle East and India/SEA supply the rest.
Automate Campaigns With AI Agents
- Use AI agents to produce marketing variants and relevant creative quickly to accelerate campaigns.
- Apply decisioning AI to pick the right customers, channel, and timing for each message.