99% Invisible Instant Gramification
Jun 16, 2020
Emmett Fitzgerald, a producer passionate about the intersections of art and architecture, discusses how Instagram reshapes our understanding of space. He highlights the Yardhouse's unique design, which serves as both a community hub and an Instagram sensation. The conversation explores the trend of 'Instagrammable' architecture, where aesthetics often overshadow functionality. Fitzgerald reflects on the emotional ties people form with structures through digital imagery, questioning the balance between visual appeal and genuine experience in the age of social media.
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Yard House Instagram Fame
- Assemble's Yard House, initially designed for functionality, became an unexpected Instagram sensation.
- Its pastel-colored facade attracted photo-takers worldwide, demonstrating the power of visual appeal.
Instagram's Influence on Design
- Instagram's visual nature influences design preferences, favoring bold colors, simple patterns, and flat surfaces.
- These elements stand out on small screens and contribute to a photo's 'Instagrammability'.
The Intelligentsia Coffee Floor
- The Intelligentsia Coffee shop's distinctive blue and white tiled floor became a popular Instagram backdrop.
- This spurred a trend of patterned tiles in other coffee shops, highlighting how Instagram can popularize design elements.