We begin our time in Barcelona by exploring its self-determining “do it yourself” approach to governance, the muse effect the city has in an individual’s life, and its relationships to its region and beyond; all understood, of course, through its identity as a Catalan city in the northern-most point of Southern Europe and the southern-most point of Northern Europe.

Part of what makes modern Barcelona such an interesting city from a 'DNA' perspective is the fact that city branding and place marketing have played such a strong part in its post-industrial recovery. The experts we meet have been working for many years to uncover what makes the city unique. Join us as we ask Mateu Hernández, Consol Vancells-Casanovas, Aleix Gabarre, Miquel Molina and Michelle Barrios what makes Barcelona, Barcelona.

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