Into The Wild 423. Inside Our Sold-Out Event: What Actually Happened and Why Women Are Already Invested For Next Year with Anita Guerini
What's the secret to making a great event come together?
Today I'm chatting with my friend and event co-host Anita Guerini. Together, we hosted The Pink Skirt Project event in 2025 with over 300 women in attendance. It was a magnetic experience that changed lives, and we can't wait to do it again.
In this conversation, we're sharing how we shattered the blueprint for running an event like this for the first time, and how we're going even bigger and bolder next year.
In this episode, you will learn about:
- Why we decided to go big with our first event, and how it paid off.
- What actually made our event a sold-out success.
- Why I hid my true self for so long in business (and the moment that liberated me).
- How opening up a safe space for vulnerability creates major impact.
- The detailed planning process behind putting a first-time event together.
- What the energy of the room was like that morning and what it meant to me.
- The secret sauce The Pink Skirt Project brings and how it can influence your circle.
- Why we love out-of-the-box marketing tactics and how we embrace it.
- What we're most excited about for The Pink Skirt Project 2026.
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Check out The Pink Skirt Project, happening July 9-10, 2026 in Kelowna, BC, Canada.
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