Jay Zandstra, Sales Enablement Mgr. at UpKeep joins Paul Butterfield, Instructure Revenue Enablement VP to discuss several topics many Sales Enablement teams face and how he and the team are solving for them.

How to successfully request help from other departments that are also overstretched
The biggest challenges of building a new sales playbook and first steps
Reinforcing and developing sales team skills using the playbook
Driving adoption of the playbook by sales teams

Bio:

Jay enjoys the challenge of diagnosing a problem and researching the best ways to solve it, His view of Sales Enablement is that “It's hard, it's challenging and it's incredibly rewarding when you see the light bulbs turn on with the sales teams, and see them succeed”.

Away from work he spends his time doing home improvements and working on cars. He and his wife recently moved to southern California after living in Indiana for the past 5 years.

UpKeep is a cloud-based CMMS (computerized maintenance management system) designed to be used on mobile devices, and suitable for a range of industries including manufacturing, construction, distribution, warehousing, utilities, hotels, restaurants, food processing, churches, and education.

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