Next Up with Mark Halperin Ted Cruz Eyes 2028 Challenge to JD Vance, First Look at Mark Halperin’s “8 for 2028” Dem Rankings
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Dec 4, 2025 
Melissa DeRosa, a Democratic strategist, and Ben Ferguson, a conservative commentator, dive into the evolving political landscape for 2028. They debate the potential of Ted Cruz as a challenger to J.D. Vance and explore Trump's economic messaging amidst voter concerns. The discussion reveals the struggle both parties face in generating fresh ideas, particularly regarding antisemitism responses. They also assess contenders' strengths, with a rapid-fire round on key Democrats' electability, making for a lively and insightful conversation.
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Start The Clock Early
- Early 2028 planning matters because donors, activists, and candidates already shape the race well before formal campaigns begin.
- The unsettled Democratic early-state calendar delays breakthroughs and complicates who can build early momentum.
Fundraising And Midterms Are Prep Work
- Build grassroots fundraising and digital lists now rather than relying only on big donors or a super PAC.
- Use midterms to prove action, collect supporter data, and demonstrate authentic engagement to donors and voters.
The Three A's Rule
- Evaluate candidates by the three A's: action, attention, and authenticity.
- Those who act, get coverage, and feel genuine will convert visibility into momentum.
