TITLE: AI-First Marketing: Nick Brackney on Dell's Transformative Journey

Join hosts Yadin Porter de León and Jessica Hreha as they sit down with Nick Brackney, AI Product Manager at Dell. This episode provides a rare look inside a large enterprise's practical and strategic approach to AI, moving beyond hype to build tools that deliver real value for marketers.

Nick, whose role is to build AI tools specifically for Dell's marketing organization, shares the lessons learned from their transformative journey. He explains how Dell moved from 700 disparate pilots to a centralized AI strategy and why his deep marketing background—his "domain expertise"—is more valuable than traditional product manager skills in this new landscape.

In this episode, you'll learn:

• The New Marketing Career Path: Hear about the creation of new roles like the "AI Product Manager" for marketing and the skills required to succeed.
• Strategy & Prioritization: How Dell's AI strategy is built on a "people, processes, and technology" framework and a "business-first approach" to prioritize workflows.
• Why "Business Logic" is Key: Nick makes a compelling case that it's not just about data; it's the "business logic" that's missing. He shares how one team's well-defined logic allowed him to build an app that automates 95% of a case study from a single one-hour recording.
• Driving Real Adoption: Discover why generic "office hours" don't work and how Dell uses a "white glove onboarding approach" , meets users where they are , and empowers internal "super users" to scale adoption.
• Proving the Business Impact: Get tangible results, including marketers saving 30 minutes to two hours per task , eliminating vendor spend on creative assets , and earning an internal Net Promoter Score (NPS) of 68 for their AI tool.
• A Framework for Automation: Nick shares his "LEARNS" mnemonic for identifying the perfect tasks to automate: Low risk , Emerging , Arduous , Remedial , Not worth it , and Speed

Nick On LinkedIn: https://www.linkedin.com/in/brackney21/ 

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/