Deliverability Defined Why Is Email Still a Key Player in Today’s Marketing Landscape?
Email is a universal method of communication that brings together people of all different ages and backgrounds. While some people may check their emails more than others, it remains true that everyone needs an email address to survive in the digital world.
Whether you use your email to stay up-to-date on current events, manage your reservations, or collect discount codes, email is a versatile tool to stay informed and connected.
Email is a more reliable form of communicating with your audience because its popularity is not as volatile as social media. As we’ve observed with apps like Vine or MySpace, no social media platform is invincible or irreplaceable. Email content is also more customizable than social media, which allows creators to connect with different audiences and curate content specific to their needs and interests.
In this episode, Alyssa and Melissa discuss why email is crucial for your business. They cover how to customize content for your audience, how monetization for emails differs from social media, and how a good ESP can help you grow your list and find advertisers.
Key Takeaways
- [04:14] - Why does email work?
- [09:28] - Why it is important to “own your audience”.
- [14:36] - How to customize email outreach based on your audience’s preferences.
- [17:51] - How email monetization differs from social media.
- [21:45] - How a good ESP can help your business.
Quotes
[07:25] - “Your subscribers have the control to interact with your email when it’s best for them.” ~ @mel_lambert_
[10:34] - “We don’t always know which direction [social media platforms] are going to go in, not just the success of a platform, but also how their algorithms work.” ~ @alyssa_dulin
[15:36] - “A lot of brands have become very successful because of targeted ads on Instagram. You could be making that money instead of Instagram.” ~ @alyssa_dulin
[16:36] - “You want to make sure that you’re treating people’s inboxes with as much care as possible.” ~ @mel_lambert_
Links
- ConvertKit Creator Network
- Subscribe to the weekly Deliverability Dispatch Newsletter!
- Subscribe to the monthly Deliverability Defined newsletter!
- Postmaster Tools – Google
- Bitly
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