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How The Brand Was Born
- Travis first called himself "The Bucket List Guy" after a seminar where a participant dubbed him that name.
- He then registered the domain and built a brand around that moment which launched his career.
Use Accountability To Finish Your Book
- Get a coach or editor to force accountability and finish your book.
- Pay for help if needed and set hard deadlines to overcome procrastination and perfectionism.
Monetize Your Book With Speaking
- Treat your book as both a revenue product and a marketing tool for speaking gigs.
- Sell or pre-sell books to event organizers and package them with speaking engagements.