Clients on Demand

S7E15 How to Price Priceless Outcomes: Building a Christian Speaking Business That Actually Pays | Robyn Dykstra

Oct 15, 2025
Robyn Dykstra, a Christian speaker and founder of Christian Speakers Bootcamp, shares her journey from full-time speaker to training women to succeed in public speaking. She discusses the challenges of underpricing transformational work and how to overcome client acquisition hurdles. Robyn emphasizes the importance of community and mindset shifts for entrepreneurs, detailing how she built a team to enhance her impact. With practical insights on pricing and value, she inspires those ready to turn their expertise into sustainable businesses.
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ANECDOTE

From Speaker To Trainer

  • Robyn shifted from full-time traveling speaker to training other women with Christian Speakers Bootcamp.
  • She teaches signature talks, event marketing, pricing, and building sustainable speaking income in eight weeks.
INSIGHT

Value Is Measured By Transformation

  • Priceless outcomes (saving marriages, launching businesses) justify charging appropriately for transformational programs.
  • Russ emphasizes introducing clients to the truth about their own value so they price confidently.
ADVICE

Ditch Low-Ticket Funnels

  • Avoid low-ticket funnels and constant launches when building a sustainable program.
  • Focus on higher-value offers and consistent client acquisition instead of $7/$47 funnels that don't nurture buyers to invest deeply.
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