Measuring the Impossible with Data Science

John Feland attempts to measure the impossible! In a world in which the consumer market is increasingly defined by data, John Feland assists companies with enhancing their social capital; the trust that consumers place in their brand. Over a diverse and impressive career, beginning with research posts at Stanford, Feland has continually refined his understanding of data, how to intelligently identify the important data, and how to gain insight from it.

Today, Argus Insights, which he founded in 2009, leverages agile analytics to deliver powerful social influencing. And Feland is also active in teaching at The Nueva School, providing students with insight into a diverse range of technology, data, and commerce-related topics, as well as the intersection between them. Ledge sat down with John for this fascinating chat with a data expert who has the very heart of modern business at his fingertips.

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