Native Land Pod Put Your Money Where Your Rights Are ft. Rev. Jamal Bryant + Dr. Key Hallmon | NLP at Invest Fest 2025
Aug 27, 2025
Rev. Jamal Bryant, a dynamic pastor known for his viral sermons, and Dr. Key Hallmon, an entrepreneur and founder of Village Market Atlanta, share powerful insights on economic empowerment. They discuss the impact of the recent Target Fast and the critical role of Black churches in community development. Hallmon emphasizes building sustainable infrastructure for Black businesses, while Bryant advocates for intentional spending to uplift the community. Together, they highlight the importance of collective action and support in fostering economic growth and resilience.
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Target Fast As A Turning Point
- Rev. Jamal Bryant described the Target Fast as the most effective economic boycott by Black people in 70 years.
- He cited $12 billion in Target losses and a stock drop from $145 to $93 as direct results of the boycott.
Build Direct Channels, Not Just Retail
- Dr. Key Hallmon urged Black entrepreneurs to build direct-to-consumer channels in addition to retail partnerships.
- She recommended establishing independent infrastructure so businesses can self-sustain if corporate ties change.
Choose Us Out Of Love, Not Anger
- Dr. Key Hallmon framed spending with Black businesses as an expression of love, not anger.
- She said consistent choice, not temporary protest, is required to sustain economic power.
