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Inside The Stream
New Data Shows Streaming’s Dominance Over Traditional Media
Mar 22, 2024
Discover how streaming is overtaking traditional media, with viewer engagement thriving on platforms like Paramount Plus and Peacock. Innovations like Chess.com for chess fans and NBCUniversal's multi-view feature for the Olympics enhance niche streaming experiences. Explore shifting consumer habits, revealing a rise in smart TV usage while traditional cable falters. Despite streaming's rise, moviegoers still cling to theaters, facing rising costs and fatigue with franchise films. The landscape of media consumption is rapidly evolving!
26:25
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Quick takeaways
- The significant rise in streaming subscriptions, spurred by events like the Super Bowl, highlights a shift in consumer media preferences.
- Innovative features like Peacock's multi-view for the Olympics exemplify the demand for enhanced, customizable live sports viewing experiences.
Deep dives
Shift to Streaming Services
Recent data highlights a significant transition from traditional television models, such as PayTV, to streaming services. In particular, streaming platforms are seeing a surge in subscriptions, with the Super Bowl reportedly generating 3.4 million new sign-ups for Paramount Plus. In addition, Peacock's retention of 71% of its sign-ups from a special event illustrates the growing reliability and appeal of streaming services. This shift is indicative of changing consumer behavior and preferences, emphasizing the importance of adapting to the emerging landscape of media consumption.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode