New Data Shows Streaming’s Dominance Over Traditional Media

Discover how streaming is overtaking traditional media, with viewer engagement thriving on platforms like Paramount Plus and Peacock. Innovations like Chess.com for chess fans and NBCUniversal's multi-view feature for the Olympics enhance niche streaming experiences. Explore shifting consumer habits, revealing a rise in smart TV usage while traditional cable falters. Despite streaming's rise, moviegoers still cling to theaters, facing rising costs and fatigue with franchise films. The landscape of media consumption is rapidly evolving!