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CNBC Tech: Beyond The Valley
Could AI produce the next hit film or song?
Nov 27, 2024
Shara Senderoff, co-founder and CEO of Jen, and Anastasis Germanidis, co-founder and CTO of Runway, share their insights on AI's transformative role in the creative industries. They discuss how AI could support rather than replace artists, addressing ethical considerations and licensing issues. The conversation touches on AI's potential to replicate popular styles in music and revolutionize film production while enhancing creative workflows. They also explore the balance between AI-generated content and traditional artistry, emphasizing the need for human creativity in this evolving landscape.
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Quick takeaways
- AI is transforming the creative industries by enabling artists to innovate and monetize their work through new generative tools.
- Effective collaboration between AI technologies and creatives is crucial for integrating generative models while respecting artistic vision and craftsmanship.
Deep dives
AI's Impact on the Creative Industries
AI is rapidly transforming the creative industries, particularly music and film, by enabling artists and creators to explore new avenues of expression. Generative AI tools are designed to enhance rather than replace human creativity, facilitating new forms of collaboration between technology and artists. For instance, platforms like Gen and Runway allow users to create music or film content through intuitive interfaces that encourage participation from artists while maintaining ethical standards regarding data use. This technology provides opportunities for artists to innovate and monetize their work in ways that may not have been possible previously.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode