There’s hope the horticulture sector will see a massive boost over the next decade.
A roadmap has been unveiled to double farmgate returns by 2035.
Actions aimed at increasing value include building consumer understanding, mapping domestic supply chain vulnerabilities, and establishing an online horticulture library.
HortNZ Chief Executive Kate Scott says they're in a strong position to succeed.
She told Mike Hosking the value of having a really broad and ambitious goal is it gives a sense of purpose to the sector.
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The Mike Hosking Breakfast