The Salvation Army is reiterating pleas for donations for Kiwis in need this Christmas and beyond, saying every cent adds up. 

The charity says its appeal this year —which launched last month— is especially important, with one in five New Zealand children living in households struggling for food. 

But it says they're in a Catch-22 this year – demand is rising, but donations are declining. 

Captain Andrew Wilson, Director of Community Ministries for the Salvation Army, told Kerre Woodham that they’re grateful for every gift, whatever size it is.  

He says that even if it’s just a dollar from every person coming through, that very quickly adds up into something they can very easily put together to support their families. 

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