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How ARM Became The World’s Default Chip Architecture (with ARM CEO Rene Haas)
Dec 2, 2024
Rene Haas, CEO of Arm Holdings and a former VP at NVIDIA, shares the astonishing journey of ARM from its roots in 1990 as a low-power chip designer to its current status as the backbone of modern computing. He discusses how ARM's innovative licensing model fueled the mobile revolution and enabled giants like Apple and Samsung to innovate. The conversation also dives into ARM's plays in AI, the competitive landscape against x86, and the dramatic story of NVIDIA's attempted acquisition. ARM's adaptability and impact on everyday technology are truly remarkable.
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Quick takeaways
- ARM's unique licensing model has propelled its dominance in mobile technology, allowing widespread adoption across various device categories.
- The shift to low-power, efficient ARM architecture has been integral to its success in AI and cloud computing applications.
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The Ubiquity of ARM Technology
ARM technology serves as the foundation for the CPUs in a wide range of modern electronic devices, emphasizing its crucial role in our daily lives. ARM designs the instruction set architecture (ISA) and licenses it to various partners, allowing them to create their own ARM-based CPUs, exemplified by companies like Apple, Samsung, and Qualcomm. The prevalence of ARM processors can be seen in devices such as smartphones, tablets, and even cars, where they aid in everything from driver assistance systems to user interfaces. Recent statistics reveal a staggering 29 billion ARM chips shipped in a year, highlighting how deeply integrated ARM technology is in our world.
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Discover
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