In this conversation, William and David Friedman discuss the importance of culture in organizations. David shares his journey of building a thriving company through a well-defined culture, and how this experience led him to a career in teaching and consulting on the topic. Together, they dive into the responsibilities of leadership in shaping and communicating the culture within organizations. They also examine the challenges and opportunities presented by remote and hybrid work environments, emphasizing the importance of intentional and systematic efforts in cultivating a strong, cohesive culture