Franchise Secrets Podcast Why Every CEO Needs a Second-in-Command With Cameron Herold
What happens when your business hits a rough patch, and your franchisees are anything but happy? Discover why having a second-in-command can make or break your company’s future.
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In this powerful episode, Erik Van Horn sits down with Cameron Herold, the strategic mastermind who has fueled the growth of companies like 1-800-GOT-JUNK?, Sprint Telecom, and even the monarchy of Qatar. Cameron’s impressive track record speaks for itself: by age 21, he had 14 employees, and by 35, he had helped build two companies valued at $100 million each. As COO of 1-800-GOT-JUNK? he skyrocketed the company from $2 million to $106 million in revenue in just six years, expanding the workforce to 3,100.
But this episode isn’t just about numbers. Cameron reveals a story he's never shared publicly before—how he turned around a group of unhappy franchisees and the crucial lessons he learned as a second-in-command. With insights from his experience and best-selling books, including The Second in Command and Vivid Vision®, Cameron explains why every CEO needs a strong right-hand leader to drive success.
Whether you're a business owner or an aspiring leader, this episode offers valuable lessons on leadership, growth, and the power of having a second-in-command.
“Don't learn from mistakes. Learn from the people before you who have already figured it out. My R&D stands for “Rip-off and Duplicate”--I just do what the best people are doing.” ~ Cameron Herold
In This Episode:
- Who needs a second-in-command?
- Cameron’s journey from COO to “The CEO Whisperer”
- The six stages of franchise relationships
- A valuable, rarely shared story from Cameron
- The power of language in franchise partnerships
- Keys to achieving massive business success
- Turning unhappy franchisees into loyal partners
- When to hire a COO and essential qualities to look for
- Handling an employee who is not fit for the role
- Defining your entrepreneurial vision and purpose
Resources:
🌐 Consult with Erik - https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
🌐 The Six Stages of Franchise Relationships (The Franchise E-Factor) by Greg Nathan - https://www.franchiserelationships.com/shop/the-franchise-e-factor/
🌐 Giftology by John Ruhlin - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332
Connect with Cameron Herold:
🌐 Website - https://cooalliance.com/ and https://cameronherold.com/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/