Megan Meyer Toolson, Opendoor's President of Sell Direct & Services, discusses Opendoor's customer base, the trust equation, adapting to market changes, learning from customers, and the company's self-serve strategy in a changing real estate industry.
Building trust through transparency and alignment with consumer interests.
Maintaining focus on core strengths and unique value propositions for strategic decision-making.
Deep dives
Overview of Megan Meyer-Touleson's Morning Routine
Megan Meyer-Touleson, the president of Open Door, starts her day with a walk outside in Phoenix, Arizona, followed by checking key business metrics. She emphasizes the importance of reviewing seller engagement metrics and product excitement levels. Additionally, she monitors her sleep patterns daily using an aura ring to understand the impact on her daily performance. Megan's routine reflects a focus on physical activity, business insights, and personal well-being.
Megan's Career Trajectory at Open Door
Over her nine years at Open Door, Megan Meyer-Touleson held various roles, starting from renovations and accounting to expanding into different markets. She highlights the importance of adapting to challenges and redefining roles within the company. Megan's career trajectory underscores a hands-on approach to addressing operational needs and strategic growth, ultimately leading to her current role as president.
Building Trust with Consumers at Open Door
Open Door's journey to establish trust with consumers involved addressing initial skepticism and building credibility through transparent practices. Megan discusses leveraging established brands like Fidelity to enhance trust perception. By prioritizing consistency, transparency, and aligning actions with consumer interests, Open Door successfully gained consumer confidence, fostering a culture of trust and reliability.
Navigating Industry Innovation and Focus at Open Door
In an industry marked by slow innovation due to regulatory complexities and customer life-changing decisions, Open Door focuses on leveraging its core strengths in local operations, data science, and risk management to drive market disruption. Megan advocates for maintaining focus on superpowers and unique value propositions to guide strategic decisions. By balancing innovative exploration with operational excellence, Open Door navigates industry challenges while pursuing customer-centric solutions.
Megan Meyer Toolson, Opendoor's President of Sell Direct & Services, and I talk about the typical Opendoor customer, the trust equation, celebrating progress, navigating a changing market, early arrogance, the $2 trillion question, rationally slow adoption, learning from customers, Opendoor's superpower, the self-serve strategy, and learning from this podcast.
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