Mobile Analytics in CRE Decision Making with Placer.ai's Ethan Chernofsky (Part 1)

Leading PropTech innovator Ethan Chernofsky of Placer.ai joins Terry Montesi to discuss their niche in the commercial real estate world, and how Placer.ai’s empowering analytics technology has changed the industry from underwriting to consumer marketing. He uses Placer.ai’s analytics to identify real estate trends, and suggests how more exciting approaches are coming to the world of retail data analysis. Additionally, Ethan and Terry pose the question of which will win in the long run: indoor or outdoor shopping centers?

Leaning In is published every second and fourth Wednesday of the month. Be sure to follow the show on your preferred podcast app to hear part 2 of Ethan and Terry's discussion.

Timestamps:

(1:05) - Placer.ai and Ethan’s involvement in the company

(2:21) - What’s all this data that you are collecting?

(3:32) - Coming from the digital space into Retail Real Estate

(4:36) - Placer.ai’s customers and how they add value

(7:05) - Client Case Studies: Developer and Retailer

(8:54) - Placer’s Tenant Void Tool

(9:58) - Are there any interesting data or surprises you’re seeing coming out of the pandemic?

(18:25) - What trends are you seeing around physical retail?

(20:10) - What did you learn during the pandemic about indoor and outdoor malls?