Can you use artificial intelligence technologies in data analytics? Richard chats with Priscilla Camp about using cognitive services in PowerBI for image recognition, natural language processing, and even sentiment analysis. Priscilla describes her experience doing analysis on data from the Universal Studio theme parks in Orlando, going beyond simple happy/neutral/sad ranking into analyzing the thousands of comments made by folks in the park. Through sentiment analysis and key phrase extraction, those comments can be turned into actions the park can take to improve people's experiences - and potentially increase revenues!
