The Customer Experience Podcast

259. Best Practices for Win-Loss Analysis w/ Scott Varner

Jul 18, 2023

42:06

Why are you winning? Why are you losing? What’s happening to your customer? How do they feel about it?

These are simple, yet important questions that can be answered by one tried and true system. We talk with Scott Varner, Enterprise Team Lead at Clozd, which provides world-class services and technology for win-loss analysis. Today we go beyond the basics and dive deep into the specific deliverables that lead to the clarity every organization can benefit from.

Join us as we discuss:

What exactly win-loss analysis is, and what the basic steps are
What the best sources of win-loss insight are (quantitative or qualitative)
Why win-loss interviews are important and tips to succeed in the process
How to optimize conversation to get customers to share the raw truth about their experiences

More information about Scott Varner and today’s topics: