How Building in Public Turned Trust Into a Clean Exit

Maxime Berger built BlogBuster in public long before he tried to sell it.

With no audience at first, he showed up daily and shared the work as it happened. That consistency created trust before the product ever launched and demand before pricing entered the picture.

As the business took shape, feedback came early, expectations stayed clear, and buyers already understood the product. When BlogBuster was listed on Acquire.com, trust was already there.

This episode shows how building in public can double as distribution, validation, and a trust engine that makes exits cleaner and easier.

You’ll hear:

• Why building in public creates demand early
• How consistency turns visibility into buyer trust
• Why pricing should validate demand first
• What makes a startup easier to evaluate and acquire

3 lessons from BlogBuster:

1. Demand before monetization
2. Trust compounds over time
3. Clean exits start early

For founders considering an exit, this episode breaks down why trust often matters more than speed.

Follow the guest:

Maxime Berger

Blogbuster