If you have a story to tell, a presentation to pitch, or a product to sell; in this episode on The Golden Circle, we explore the importance of focussing on the why before you expand into the how and the what.

There's the old mantra that people do business with people and there's something a lot more human and emotive about explaining why you want to do or have done something, than just saying what you've done.

Our guest for this discussion is the co-founder of Marloe Watch Company, Ollie Goffe. Along with his co-founder and business partner Gordon Fraser (our guest for the episode on Only Dead Fish Go With The Flow) they design and make watches. And boy, do these guys always have a beautifully compelling WHY behind each of their watch designs.

As business leaders Ollie and Tom explain how crucial it is to instil the WHY behind a business into every employee but how much of a challenge that can become as the number of staff grows.

We offer up a number of examples in brands, in sports and in family life of when the WHY is kept crystal clear to great effect.

We talk how purpose-driven work can sometimes be exploited.

And how sometimes the WHAT and the HOW are so compelling that we allow ourselves to ignore the WHY - even if we're sometimes a little embarrassed by it - think buying cheap products off Amazon.

Get in Touch

Are you conscious of the WHYs that drive your work or activities?

What examples can you share with us where you've been seduced by someone's WHY?

Let us know:

• email us: hello@sketchplanations.com
• OR leave us a voice note

Reference Links

In this episode we also reference:

• Simon Sinek's TED Talk - How Great Leaders Inspire Action
• Patagonia founder, Yvon Chouinard's book: Let my people Go Surfing
• Nike founder, Phil Knight's book: Shoe Dog
• Team GB Rowing's Ben Hunt-Davis & Harriet Beveridge's book: Will It Make The Boat Go Faster?

All music on this podcast is provided by the very talented Franc Cinelli.

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