Web3 CMO Stories Building in Public: Pixels' Key to Community Engagement with Heidi Christine | S4 E12
Jun 7, 2024
24:42
Heidi Christine is the CMO of Pixels, the largest Web3 game by daily active users with over 5 million total players. Pixels is a social, casual Web3 game powered by the Ronin network, focusing on farming, exploration and creation in an open world. As CMO, Heidi is responsible for community, culture and growth, content creation and release management.
In our conversation, we explore how Pixels has built a vibrant and engaged community through consistent communication and community-driven development.
- The importance of building in public and involving the community in the development process
- Strategies for growing and nurturing a passionate community, such as weekly live streams and AMAs
- Balancing community feedback with the team's vision for the game
- Measuring community sentiment and using it to guide development decisions
- The role of community in driving mass adoption of Web3 gaming
- Heidi's excitement for the future of Pixels and the opportunities for expansion and innovation
This episode was recorded through a Podcastle call on May 23, 2024. Read the blog article and show notes here: https://webdrie.net/building-in-public-pixels-key-to-community-engagement-with-heidi-christine/