While you struggle to get a few likes, others seem to have a firehose of attention on them.

If you think you're competing with them, you've already lost.

The single most important strategic decision you'll make in your business to get ahead
The 3 unsexy things you can do to eliminate competition
3 reasons why big social media accounts can talk in generalities and crush it while you can't

--

The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor.

--

The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

--

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

NEJM Interview: Prof. Patricia Zettler on conflicts between state and federal law and access to mifepristone.