How brokers need to make decisions in a lean market

Mary O’Connell - Check Call Community Host - FreightWaves - St. Louis, MO

• It’s down market meaning capacity is plentiful but loads are not. What’s the best strategy for awarding freight to carriers here?

• Throw more to those that helped in the high times, or equal playing field or a mix of both?

• How do you find the perfect balance between capacity management and maintaining or minimizing cost based on shipper preference?

• How do you assess and forecast market cycles to anticipate fluctuations in demand? What tools or methodologies have you used in the past to gather market data and make informed decisions about capacity planning?

• What (KPIs) or metrics do you consider essential for monitoring and evaluating the effectiveness of capacity management strategies during different market cycles?

• How do you use these metrics to make data-driven decisions and optimize capacity utilization?

• How do you coach teams to stay proactive in the current environment? It’s all about relationships but what’s key to building those relationships?

• Building strong relationships now to benefit in future market cycles.

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