Fast Company Daily In the face of a lousy job market, many Gen Zers are taking the leap into solopreneurship
Nov 17, 2025
Young people are increasingly embracing solopreneurship as a response to a tough job market. ChatGPT is seen as both a threat and a tool for gaining clients in new business ventures. Many Gen Zers prioritize entrepreneurship for the flexibility and meaningful work it offers. With lower startup costs thanks to online tools, starting a business has never been easier. While early earnings may be modest, data shows they can outpace corporate salaries over time, driven by desires for autonomy and community impact.
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From Layoff To Independent Marketer
- Odyssey Gohain was laid off after ChatGPT began automating tasks and returned home to start an independent marketing business.
- She now earns less but feels more stable and confident pursuing organic marketing for startups.
Tech Disrupts Jobs But Enables Startups
- Technology like ChatGPT both disrupts jobs and lowers barriers to entrepreneurship, enabling new independent ventures.
- Young people are redefining careers toward flexibility and meaning rather than corporate advancement.
Gen Z Redefines Career Success
- A Citizens survey found only 25% of 18–34-year-olds want to climb the corporate ladder and 67% pursued entrepreneurial ventures.
- Younger generations prioritize adventure, flexibility, sustainability, and quality of life over monetary success.