"Direct to Creator" Influencer Marketing Framework → Yash Chavan

On today’s episode, Kunle is joined by Yash Chavan, Co-Founder of Saral, an influencer platform that assists brands in achieving their brand goals and mission.

In his third year of engineering, Yash gathered his courage and took a leap of faith by dropping out of college to pursue his passion in business and sales. As a man of action, he went and did freelancing gigs in sales and got his first role in sales at a startup. He later on built his own agency with a four-man crew. As the agency’s client list grew, things piled up and became too heavy to handle and too messy. Out of necessity, they created SARAL.

When you got more than 100+ influencers, a spreadsheet or organization tools are not enough to be on top of things. SARAL is a platform for brands to help them with the complex process of influencer marketing. SARAL’s goal is to assist brands build a great relationship with their influencers to make sure that both the brand and the influencers are profiting. 

It’s an interesting episode as you’d hear Kunle and Yash talk more about influencer marketing, the direct-to-creator approach, and setting up a systemic mainframe for influencers, ambassadors, and affiliates, and how he manages the SARAL community.

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