Good ideas are hard work.

Nobody plucks tech startup ideas out of the air like butterflies. Ideas actualize over time. It takes hard work and persistence to ideate a new formation opportunity that will have the wherewithal to become a company. 

Tom and Vivek make the distinction between ideas rooted in data versus software, and why super{set} pursues only these data-driven ideas.

Not all ideas are easily comprehensible from the get-go. Some ideas are straightforward and clear - like making kids' boxed mac and cheese - and others take a bit more work to unfold - like a delicious, steamy, Michelin star soufflé.  At super{set}, we discern one from the other through writing a detailed Solution Memo.

Similarly, not every idea makes it out of the kitchen and onto the dining table. At the ideation stage, Tom and Vivek think about market-message fit. Market-message fit is the proto product-market fit. It is estimating product-market fit before the product even exists.

Learn more about how we at super{set} found and fund data-driven companies at superset.com