This week Cut The Crap Podcast features a break down of the Washington Post, New York Times, and Amazon Best Seller, "The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson. Together Brent and I discuss the five most powerful golden nuggets that we want you to take away from his book!

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*Theme song credit to Fall Out Boy: My Song Knows What You Did In The Dark (Light Em Up).

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