Episode 679: The Best List Building Strategies 2024 Edition
Apr 22, 2024
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Discover effective list-building strategies for 2024 in this episode. Learn about the importance of social media, lead magnets, nurturing tactics, and energetic alignment. Avoid common mistakes and embrace a warrior mindset for business growth.
Prioritize email list growth over social media for business success.
Launch events like webinars and challenges are powerful list building tools.
Offer valuable freebies to attract, educate, and convert leads effectively.
Deep dives
The Importance of List Building for Business Growth
Growing your list is crucial for business growth. Businesses should prioritize growing their email list as it provides a direct communication channel with potential customers. By focusing on list building, businesses can establish a valuable asset that they own and control, unlike social media platforms. Investing in strategies to expand your email list consistently can lead to significant business growth.
Effective Strategies for List Building
Launching events, such as webinars, challenges, or workshops, is a powerful way to build your list. James emphasizes that launches are not just for selling products but also serve as significant list builders. By engaging in live workshops, like interactive zoom sessions, entrepreneurs can attract, nurture, and convert leads effectively. The key is to offer valuable content that compels people to join and take action.
Creating Compelling Freebies and Consistent Content Production
Offering freebies that people would pay for and that lead them closer to a sale is essential for successful list building. Freebies should add value and prompt recipients to consider further engagement with your business. Additionally, consistently producing content on a primary platform, like a podcast or YouTube channel, attracts and educates your audience, driving traffic to your list building initiatives and increasing brand visibility.
Education Leads to Sales
Educating your audience is crucial for generating leads that can eventually convert into sales. Providing valuable content that focuses on teaching and growth rather than just entertainment or gossip creates a stronger connection with your audience. By offering educational resources and freebies consistently, you can attract and nurture leads through platforms like Instagram and Facebook ads.
Authenticity in Offering
Being authentic in promoting your products or services plays a significant role in attracting and engaging your audience. By aligning your niche with your passion and purpose, you can convey genuine enthusiasm and value to potential customers. Emphasizing the authenticity of your offer and confidently sharing its benefits can establish trust and lead to successful sales conversions. Following a beta launch approach and acquiring tangible results can help build expertise and credibility in your field.
I often say that if you want to grow your business, then grow your email list. In this episode, we share the most effective strategies that we are using, and that our students are using in 2024, to do just that!
To discover how to attract your first 100 leads that actually want to buy your stuff, you’ll want to attend my FREE Live 3-Day Training for Digital Creators, Your First 100 Leads, which includes my 16-video course library updated for 2024. You can register now at www.jameswedmore.com/100 and I can’t wait to see you there!
Save these dates, June 6th, 11th and 13th, because our once a year 3-part LIVE training is happening very soon, and you can join the Business By Design Priority List NOW at www.businessbydesign.net/!
In this episode you’ll hear:
The big mistake new businesses and personal brands are making with social media right now
Why I still consider your launch to be the undefeated champion of email list building strategies and an example of how to do it the right way
Three examples of lead magnets, or “freebies” that you can do and don’t take a lot of time or effort on your part
The two main criteria for making a freebie to always keep in mind
What to consider about having a primary platform and the ways to drive traffic to it
A nurturing strategy that we use and you can implement to grow your own email list
Why the energetic component of all of this is so important and some of the ways in which entrepreneurs are sabotaging their own results