64 | Simon Torring, eCommerce in Southeast Asia

Sep 5, 2023

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Simon Torring is the Co-founder of Cube Asia, a market insights company for online retail in Southeast Asia. Cube Asia helps brands, retail companies, and investors drive profitable growth by leveraging more recent, granular, and reliable data and insights about their online sales channels.

In this conversation, we cover eCommerce in Southeast Asia. From Sea’s struggles with Shopee, to the inevitable rise of TikTok shop, if it concerns eCommerce in Southeast Asia, we have it covered.

I hope you enjoy my conversation with Simon Torring.

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For the full show notes, transcript, and links to mentioned content, check out the episode page on https://compoundingpodcast.com/ep64

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Show Notes:

[00:01:43] - [First question] - Simon’s history with Southeast Asia and starting Cube Asia

[00:03:14] - The challenges of Data collection

[00:05:36] - Finding data but also being able to integrate it

[00:07:50] - Snapshot of where Social Commerce is at right now

[00:10:22] - The rise of TikTok Shop

[00:13:08] - Global Brands and TikTok Shop

[00:16:52] - Where might TikTok Shop be going wrong?

[00:23:38] - How has Shopee been able to grow its GMV meaningfully between Q1 and Q2, whereas Lazada and Tokopedia have been sort of struggling to do so?

[00:30:58] - Differences between Shopee, Lazada, and Tokopedia

[00:35:13] - Why Shopee's position in Indonesia, historically one of its key growth markets has sort of deteriorated since September 2022

[00:37:53] - eCommerce’s remaining growth in Southeast Asia

[00:40:27] - Wrapping up

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Connect with Simon:

Cube Asia: https://cube.asia/

Connect with Simon on LinkedIn: https://www.linkedin.com/in/simontoerring/

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Mentioned/Recommended Content:

Social Commerce in Southeast Asia 2022 Report: https://cube.asia/social-commerce-report/

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Follow Smartkarma on TWITTER: https://twitter.com/smartkarma

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