The Performative Marketer with Romain Torres of Arcads.ai

Romain Torres is the co-founder of Arcads.ai, a platform that helps marketers create effective ads using AI actors. Discover how Arcads navigates the ethical complexities of deepfake technology while empowering marketers, and explore their dedication to creator safety, their growth trajectory, and their plans for the future of AI-powered advertising.

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FOLLOW ON X:

@8teAPi (Ate)

@rom1trs (Romain)

@TurpentineMedia

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Links:

Arcads AI: http://arcads.ai/

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TIMESTAMPS:

(00:00) Introduction to Arcads

(03:27) The Role of UGC Creators

(09:41) A/B Testing for Effective Ads

(12:25) The Impact of a Viral Tweet

(29:37) Ensuring Creator Safety in AI-Generated Ads

(37:13) Building a Company in France vs the US

(49:10) The Importance of Assets in Ad Creation