Human Fracking: The $17 Trillion War for Your Attention

In this book, Neil Postman argues that the contemporary world is more akin to Aldous Huxley's 'Brave New World' than George Orwell's '1984'. Postman contends that television's emphasis on entertainment has led to a decline in rational discourse and the trivialization of politics, education, and religion. He contrasts the print-based culture of the 19th century with the televisual culture of the 20th century, highlighting how the medium of television inherently promotes incoherence and triviality, turning serious information into a form of entertainment.

In 'The Upswing', Robert Putnam and Shaylyn Romney Garrett provide a comprehensive overview of more than a century of American history. They identify a significant shift from an 'I' society to a 'We' society during the early 20th century, particularly peaking in the 1960s, and then a reversal back to individualism. The book uses statistical analysis and storytelling to illustrate this 'I-We-I' curve, showing how trends in politics, economics, society, and culture have repeated over time. The authors argue that understanding this historical pattern can inspire a new generation to work towards rebuilding a more communitarian society.

In 'Bowling Alone', Robert D. Putnam presents extensive data showing how Americans have become disconnected from family, friends, neighbors, and democratic structures. He argues that this decline in social capital has significant negative impacts on physical and civic health. The book explores various factors contributing to this decline, including changes in work, family structure, suburbanization, and the influence of technology such as television and the internet. Putnam also discusses historical precedents and potential solutions for reviving civic engagement and social connections.

Published in 1962, 'Silent Spring' by Rachel Carson is a seminal work in environmental science. The book documents the harmful effects of DDT and other pesticides on the environment, including their impact on bird populations, other wildlife, and human health. Carson argued that these substances should be called 'biocides' due to their broad impact on ecosystems. The book was serialized in 'The New Yorker' before its full publication and generated significant public and scientific debate. It led to a reversal in U.S. pesticide policy, the banning of DDT for agricultural use in 1972, and the establishment of the U.S. Environmental Protection Agency in 1970. Carson's work challenged the prevailing attitudes towards scientific progress and human control over nature, advocating for responsible and careful use of pesticides and highlighting the need for environmental stewardship.

Jerry Mander's "Four Arguments for the Elimination of Television" presents a strong critique of television's impact on society and the environment. Mander argues that television's inherent biases and effects are detrimental to human well-being and ecological sustainability. He explores the psychological, social, and political consequences of widespread television consumption. The book advocates for a more mindful and critical approach to media consumption. Mander's work remains a significant contribution to media criticism and environmental activism. The book challenges readers to reconsider their relationship with television and other media technologies.

In 'The Attention Merchants', Tim Wu explores the history and impact of the industries that feed on human attention. Starting from the 19th century with Benjamin Day's penny newspapers, Wu traces the evolution of advertising through various media, including radio, television, and the internet. He argues that the basic business model of 'attention merchants' has remained constant: offering free diversion in exchange for moments of attention, which are then sold to advertisers. The book also examines the societal and psychological effects of this attention economy and the various revolts against it.