TEI 093: Identifying the ideal customer

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: According to my guest, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.” Of course, then my first question is how do we find the ideal customer for a product or service. Thankfully, my guest, Tom Schwab, had some ideas. Tom is the founder of Interview Valet and his previous background is in medical device products. In this interview you will learn: Why marketing should start with the customer,How to identify the ideal customer, andWhat we can learn from the ideal customer for a product.