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In this episode of Let's talk ABM, Declan chats to Jess Larkin, Senior Strategic Marketing Manager, Financial Services at Confluent. ABM is nothing new to Jess. She's been responsible for creating successful ABM motions at companies such as Okta and now Confluent, forging effective partnerships with Sales, driving operational excellence, and executing successful pipeline generating programs.
Here's what they cover:
- What excites Jess about ABM
- How to build an ABM strategy from scratch
- The different use cases for ABM
- Jess' advice for anyone launching an ABM program
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