Housing | Reinventing the $470 Billion Home Renovations Market with AI, with Block CEO Julie Kheyfets

Julie Kheyfets is the CEO of Block Renovation, an AI-first marketplace platform revolutionizing the home renovation industry by connecting homeowners with contractors and streamlining project planning. She assumed the CEO role in January 2025, following seven years as the company's COO. ​Before joining Block, Julie led North American growth for Tractable, an AI company specializing in accident and disaster recovery solutions, where her efforts contributed to the company's valuation surpassing $1 billion. ​Beyond her professional achievements, Julie is an accomplished ultramarathon runner, having secured first place in the women's category at the Habanero Hundred in 2021. 

(01:13) - Challenges in home renovations

(02:31) - Julie's journey to Block

(03:43) - Building trust with AI & data

(05:49) - Contractor vetting process
(08:17) - Feature | Market Stadium - Book a demo: Optimize your Multifamily & Single-family market analysis
(9:28) - An AI architect in every investor's & homeowner's pocket

(12:07) - Growth playbook

(16:34) - Industry Trends & Homeowner Mistakes
(20:11) - Homeowners & contractors :: Landlords & renters
(21:55) - Feature: Blueprint 2025: The Future of Real Estate - Register now

(23:45) - Business Model & Marketplace Trust

(25:51) - Collaboration Superpower: Courtney Dauwalter (Wiki) & Brian Chesky (Wiki)

💚 Learn more:
➡️ Visit Block Renovation
➡️ Julie Kheyfets on LinkedIn

💚 Feature:
➡️ Market Stadium - Book a demo: One-stop real estate data platform to optimize Multifamily & Single-family market analysis.

➡️ Blueprint - The Future of Real Estate - Register for 2025: The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VCs, at The Venetian, Las Vegas on September 16th-18th, 2025.

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Jeff Berman on LinkedIn
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn

Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.