The Tech Strategy Podcast Why TikTok Is More Powerful than Netflix. 5 Lessons from Consumer Video. (224)
This week’s podcast is about TikTok vs. Netflix. And how consumer behavior combines with digital tools in the video space.
You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.
Here is the link to the TechMoat Consulting.
Here is the link to the Tech Tour.
Here is the interview with Jonathan Haidt. And his book the Righteous Mind: Why Good People Are Divided by Politics and Religion
Here are the 5 lessons:
Lesson 1: High Frequency Video MTV Was More Powerful Than Long-Form TV Stories
Lesson 2: Digital-First Netflix Crushed Cable TV with Selection, Price, and Convenience
Lesson 3: Interactive YouTube and Streaming Was More Powerful than Passive Videos
Lesson 4: TikTok Trumped Netflix Using “Endless Dopamine”
Lesson 5: Machine Learning-Centric Video TikTok Was Also Superior for Consumers and Creators
Here are the 5 mentioned content types
- Education
- Story telling
- Mindless entertainment. Including things like comedy.
- News / Politics
- Sports
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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.
I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.
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