SFR 167: My Favorite Traffic Methods (AND WHY)...

Ho, oh, boom! What's up, guys? This is Steve Larsen. This is Sales Funnel Radio. Today we're gonna talk about my four favorite traffic methods.

 

I spent the last four years learning from the most brilliant marketers today, and now I've left my nine-to-five to take the plunge and build my million dollar business.

 

The real question is, how will I do it without V.C. funding or debt, completely from scratch? This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.

 

My name is Steve Larsen and welcome to Sales Funnel Radio. What's up guys?

 

Hey! I know it's already right on the whiteboard right here... (for those guys who are listening, obviously I'm going to explain everything as well.)

 

I wanna walk through this here real fast. It's a question I've been getting more and more frequently, and if you guys don't know, I actually don't like driving paid ads.

 

Now, please understand what I'm saying, we drive paid ads. But I don't want to learn how to do them.

 

When launched one of my first products I went and I put it out there, and I was super excited, super stoked. I was like, "Look! I birthed this amazing thing, World! Hey, this is incredible, it's amazing!"  I was so proud of myself because after a year it had done 60 grand with no ads spend. It was a little over a year, but I was like, "Oh my gosh, check this out!" I remember feeling really excited about that.

 

I was like, "I am the freakin' man, everyone bow to me!"  I wasn't saying that but, in my mind, I was like, "I finally did it" I finally made something work.  It was after a lot of tries. A ton of tries... and finally something worked, and I was proud of it. I was really proud of it.

 

I remember feeling so proud that I hadn't spent any ad spend, and it was still doing that well.

 

I don't remember who I was listening too, I think it was a Joe Polish thing, and some of Russell Brunson's stuff. Anyway, all of a sudden I had this epiphany: "Shame on you, Shame on you, you're not spending money on ads, right? I  started realizing that a real marketer would wanna be able to spend as much money as possible to acquire a customer, right?

 

If you think about those massive marketing phrases: "Whoever can spend the most money to acquire a customer wins." Those are like, laws of marketing. And I was like, "I'm not even spending any money. Crap! That means I'm not actually a marketer... I kinda accidentally came into that cash." I was like, "I need to be able to spend as much money as possible  in order to actually acquire customers." So it changed everything for me.

 

I started going through, and instead, I started building out funnels where not only the price point allowed me to dump cash back into it, but I started structuring to remove my ad cost.

 

But I was like, "Wait I don't actually wanna learn how to do this ad game." And I know that might sound crazy, but I really wanna just stay on just the funnel-building offer creation peak.  I wanna stay on top of that peak.

 

I used to climb a lot of mountains we did a lot of backpacking growing up. I grew up in Colorado. I loved it, absolutely loved it. Time with nature. Super cool. Teaches you a lot of stuff. But I never once, funnily enough, climbed two peaks at the same time. It's a weakness of mine to try and do lots of things. But I started looking at what I was focusing on in the same way as climbing mountain peaks.

 

Now I don't want to be a renaissance man. Renaissance men don't get paid anything. Obsessers get paid. So, I'm gonna stay on my obsessing peak of just being the offer creation guy, and teaching people how to build inside of a funnel. That's really what I do. And that's what I'm really freaking good at.

So I'm gonna stay there.

 

If I go and learn something like ads, that's gonna distract from my peak. That's gonna require me to come off my peak and try to climb another one high enough to make the other one successful. That doesn't make sense.

 

I know many times I've dropped the fact that I'm going to interview my amazing team. There's one specific thing I've been waiting for in order to do it, and I'm so excited for it. It's gonna be really, really cool. Soon as it happens I will get my team in here and I will interview them.

 

I found an amazing ads-driving individual, and she's incredible. She's absolutely amazing. I'm like, oh my gosh, blows me away. Very, very good...

 

I personally like to obsess. She obsesses over the act of driving Facebook ads to the degree that I obsess over building funnels. I wanted someone like that, and you should find someone like that.

 

If someone's like, "I don't know... Hmmm, I can do it." Don't hire 'em. Hire someone who's ridiculously obsessed. Somebody who, it's not logical how obsessed they are. That's the kinda person that you want. It took me a long time to find, a long time to find her, but I found her. She's amazing.

 

But what do I obsess over traffic-wise? I know you guys can see right here, but I'm gonna walk through real fast these four things to show you guys how I actually get traffic.

 

These are my four favorite methods of getting traffic. These are my four favorite methods of getting sales, specifically. I don't like to obsess just on the act of getting traffic, I obsess over how to get sales. That's a different question. Now, traffic is money, but I don't just wanna get eyeballs.

 

I actually started out as a traffic driver - you guys might not know that? I was driving traffic for Paul Mitchell. It was right about the time I started learning what a funnel was. I was like, "This is really interesting, huh."

 

My buddy and I, (I actually I think it was Colton, he's sitting right over there) we were driving traffic to the first funnel that we ever built. That's how we got Clickfunnels.

 

It was called Fixed Insurance and it was for smartphones. It was smartphone insurance, and it's literally what we used to get our Clickfunnels account paid for. It was really, really cool. We didn't make any money, but we broke even, kinda. Anyways, it was good.

 

I started experimenting with different traffic methods and I remember once I got 53,000 people to a website in two days. And I was like, "This is awesome! I must be really good at this!"  I could get a lot of eyeballs, guys. But then I started thinking: "Wait, how come I didn't get 53,000 sales?" And I started learning about conversion, and squeeze pages, order pages, and opt-ins.

 

Anyways, that's one of the ways I got into it. So yes, traffic is money but only if you have a good funnel.

 

So I like to obsess over the sales methods, not just traffic methods. So please look at what I'm sharing today with that in mind.

 

All these methods will get you eyeballs on what whatever funnel or event, or whatever thing you're doing. But there are specific ones I like to use that I know will give me sales. And that's the reason that these are the four that I use. I've been very methodical about this for years and I want you to see why I do what I do here.

 

.... And I'm gonna shove this down your throat again and tell you, you all need to publish!

 

Publishing is by far the easiest, the best, the greatest, the most beautiful, the most evergreen way to get traffic and sales you will ever have. Ever!

 

I have never put a dollar of my own into my business. That means I've had to grow it a little bit slow here and there but, man, that was great when I was working a nine-to-five. How did I do it? Publishing Publishing.

 

I produced value for the marketplace. I was just trying to talk to people who knew who I was. I was trying to solve problems for the marketplace. That's why Sales Funnel Radio exists. That's the reason why my podcast does so well and there are other sales funnel podcasts that are out there that don't.

 

If you have a product out there, and it's not doing amazing,  you're probably focusing on how to get sales more than trying to figure out how to solve problems for your audience.

 

Just figure out how to solve more problems, and cash always follows. Okay, rant over on that one.

 

So number one, go figure out how to publish. Figure out some way you're gonna publish. And the cost to publish (that's what the C is right here.) The cost of publishing, frankly, is time. That's it. Which is why publishing is great if you're just starting out. Time, that's it. Time is the cost of publishing.

 

It'll take me half a day to get my episodes out For an entire month's worth of content, maybe a full day. It depends if it's a video or not. The video episodes are more challenging than the normal podcasts. Anyways, I digress...

 

The money potential with publishing is very high leverage. Your sales look like this...

 

A lot of this comes from the Hollywood model.

 

How well do you think sales would do on movies if the first time you heard about the movie was the day it came out? Not that good, right?  It actually could be quite bad, right? The sales would probably plummet.

 

Think about it, how come we know what the box ticket prices are on these movies when they launch out there so well? It's because they build up all this pressure forever. then they're like, "Wow! In two weeks, thirty million dollars! That's crazy!" They're building pressure. That's one of the major, major benefits of continuous publishing.

 

Right here, is what my sales from publishing look like;  Big spike as I build up a lot of pressure, and as I release the pressure for the sale, a lot. It's usually short-lived, but it can be a lot of cash. It never really goes down to zero, though. Because people continue to find things that you're publishing.

 

They find the videos. They find the podcasts They find blogs, whatever. And that content lives on the internet for your life. That's the other reason I publish. I'm literally creating a high-leverage asset that is here for the remainder of my life and my kid's life. Which means the call-to-action, all the stuff I say inside of it, it doesn't go away. It's there forever.

 

So it looks like this, and it'll drop down but it never really goes to zero. It'll kinda stay consistent for whatever it is you're selling. This isn't a scenario of selling just one product.

 

Now the next traffic method that I really, really like a lot... I'd say kinda both on the same tier, is affiliates and Dream 100. So let's talk about affiliates first, though.

 

What's the cost of having affiliates? Well if you have Clickfunnels, it's nothing, right? But there is the cost of time, 'kay?

 

It's time and training. Time and training. I'll say T and T there, 'kay? Time and training.

 

I've never been able to have a very successful affiliate campaign without teaching people how to actually use my affiliate link, right? So that's the reason why I create programs like Affiliate Outrage. (Which by the time this is out should be out.) We had to wait a little bit because of a few things, but if you wanna know how I train my people, there's a 30-day program teaching you exactly how to be an affiliate. You can use it for anyone's products, but I'm subtly hoping you'll promote mine, 'kay? Which makes sense.

 

I interviewed 15 experts, and they came in, and they talked about how to go in and use the platform they're an expert in to sell other people's products. You get all that inside of there and pre-built funnels. It's awesome.

 

The cost of me building out an affiliate army is a little bit intense. Building an affiliate army cost me time, it's a lot of time.  My gosh, lots of time - and some training to set up an affiliate program.

 

The training is what takes the time. It doesn't take a lot of time to set up an actual affiliate link, that's easy in Clickfunnels.

 

What do my sales look like with affiliates? Let's say I'm not doing something like an affiliate contest... Isn't it funny, I said these are my favorite traffic methods, but what I'm really tracking here is sales. Who cares about eyeballs if they don't buy anything?

 

I'm tryin' help you guys see money potential, the cost to get that traffic method, and the potential amount of cash that I typically see from each method.

 

Now, I know someone's probably gonna fight me on that... please understand that these are very, very plain-flavored, very blank kinda general statements on this stuff, 'kay?

 

Generally, my sales from affiliates, without an affiliate contest or any no incentive behind it are...

 

We do have a cool incentive; we just found a way to give people new iMacs without having to sell that much stuff. Ha, ha! Really cool. But typically, without incentives,  sales start out low and kinda steadily increases - especially as you get people to put your affiliate link in things that they're building. Especially when you get people to put your affiliate link in things that they're publishing or promoting or stuff that stays out there evergreen, forever, right?

 

I'm not talking about people who only drive traffic. That's a good method, but typically for how I use affiliates, I can expect there to be a kinda evergreen, steady, slow increase in the cash that's coming in.

 

Let's look at Dream 100, 'kay?

 

Dream 100; what the cost of Dream 100? There's really two costs for the way I use it - which are a little bit more time and money.

 

Colton's my affiliate manager slash Dream 100 manager. He's studying our Dream 100 people and teaching me about them. Helping me understand who they are and what they like.  We're learning together about these individuals and creating relationships, right? That takes time. Holy crap, that takes time.

 

Dana Derrick's has a great book about the Dream 100. The first position he encourages you to hire is an affiliate manager. It's what Russell encouraged me to do too.  An affiliate manager, that's your first hire. Not support. Not an assistant. You need to get a revenue-generating position filled.

 

So the first cost for Dream 100, is time. We'll start to send out little funny things. We've got the rubber fish thing over there. We have a bunch of stuff. We have little flash drives we send out that look like those message in bottle things. We got cool coins that we send out to 'em. It's not that expensive.

 

I was on stage teaching one of the final FAT events, and Dave Woodward came up. He manages a lot of the same things for Russell, or he did that the time. Anyway, I asked him how much do you spend on your Dream 100 packages to invite people to promote"Expert Secrets," and he said about 25 dollars. 25 to 35 dollars, something like that.

 

I asked: "Can you measure how much cash comes in for each package?" And he said: "No, it's like thousands of dollars."  Huh, I've never seen an investment do that well. 25 bucks for a package, thousands of dollars back out. Like that's amazing, right?

 

So anyways the cost of Dream 100 is, time and some money. But it doesn't need to be a lot of money.

 

I like to send out packages, but you don't need to do that, you could get a relationship with somebody by just solving a problem they have. Bam! You've done Dream 100.

 

Dream 100 does not just mean packages, 'kay? It doesn't. It means relationships.

 

Anyway, what the money potential of a Dream 100 kind of strategy?

 

Well, you might take some time to build up some of these relationships, so typically, not always, but typically it looks kinda more like this: No sales for a while -  a few sales - no sales again for a while - a few more sales. And then suddenly one of these Dream 100 relationships pays off, and you get this big massive win. Boom! This huge amount of cash comes in, right? These are the big wins.

 

You get all these tiny wins and boom! So it kinda looks like a stair-stepping kinda graph, right? Where it's like, "Hey, cash!" And then nothin'. Lots of cash! And then nothin'. Big cash! And nothin'.

 

Does that make sense?

 

So that's what you kinda typically expect the way I use Dream 100. That's what I expect for it to happen. So, there's no cash for a little while but man, you start settin' up, someone agrees, "You know what, yeah. "Let's do a joint venture together. "Promote your thing to my audience. Cool!" And I'm like, "yeah! I'll give you 50 percent for that" I do that for anyone who has an audience. If you guys are interested, reach out to Colton.

 

So anyways, that's what I do. I give you 50 percent - that's kinda how the cash kinda works. See, how these are all kinda working together?

 

Let's go onto the next one.

 

Ads! What's the cost of ads? It's the exact opposite of how I handle Dream 100. It's a little time, but it can cost a good chunk of cash. Now the key for me here, in fact, lemme erase this quick here, Check this o-out. ♪ Yee-hee ♪

 

By the way, while I'm doing this, ♪ thanks guys for being a listener. Really means a lot to me.

 

Okay, but think about this; the Dream 100  is the exact opposite. It can be a lot of time, and the cost is typically just a little cash. Anyway, so it's the exact opposite of ads.

 

Now I'm not gonna go and learn how to do ads, right? So that's something that I outsource. I outsource the Dream 100 stuff too. I like to do the affiliates thing 'cause I like to do the training, and I do the publishing because I'm the attractive character of my products. That's the guru biz, right? I hate being called that, but anyway. I digress...

 

The cost though of getting the ads out is a little bit of time, 'cause someone else is mostly handling that, right? It can be more expensive when you start spending ads.

 

Think with me for a second, if I've gone through and I've been publishing, and I do kind of the model that Hollywood follows...

 

I'm not saying you start publishing six months in advance before you launch your product. I'm not saying you put that kinda timestamp out there but let's say that you're like, "You know what, I'm gonna get my stuff together, get my crap together, and I'm gonna start testing sales messages, I'm gonna give myself two months. In two months, I'm gonna have my product out and my first sale in my hands." That's plenty of time to start publishing, 'kay?

 

You could even do a month. Start publishing, publishing, daily, daily publishing. I'm talking, Facebook Lives, or  YouTube or whatever. Just be consistent with whatever the platform is. Just marry the platform, right?

 

Now you've launched in and boom, you get an influx of cash.  Do not take profit. I did not pay myself for the first three months of this year. We lived on savings. I took all that cash and dumped it right back into the business. Where? Ads. My customers paid for my ads.

 

I built pressure ahead of time; then I went into the ads game.

 

Affiliates.  I've got a cool affiliate program. It's epic. You should all promote it... That was subtle. We've got cool affiliate rewards. A training program that's like no other on the planet on Earth.

 

Affiliates bring a steady slow increase of cash into the business.  And as people win, other people start to see like, "Yeah, I wanna keep promoting." Unless there's an affiliate contest, it's slow and steady.

 

I started as an affiliate, so I have some I have some affinity for affiliates. And that kinda how it typically works. The cash kinda grows, "oh look!" and it's slow, steady growth. That's how it works with my business.

 

So now ads. Ads typically for me, are very methodical in the beginning. It's not like this huge, big thing. Don't we go test with like a grand, 'kay? We test with like five bucks. Five bucks, ten bucks, then fifteen, then twenty, right? And we keep the ads spend small and see what the markets' reaction is.

 

There were some people I built funnels for in the past, and they're like, "Hey we got this funnel, it's not quite converting." I asked: "Okay, how much are you spending on ads ?"  "Well, we went, and we borrowed a quarter million dollars and put it into ads." I was like, "A quarter million bucks! How fast did you spend that?"

 

I don't remember if that was the exact number, but it was monstrous. And they wasted all of it and made hardly any cash. I don't know that much about ad spend. But I do know that is the wrong way to scale 'em though. Terrible, terrible. That's trying to run the Boston Marathon after deciding to do it the day before. That's CRAZY- that's ridiculous. You're not prepared. You're not scaled, you're not figured out, your body has no idea how to handle it, 'kay? The exact same thing here with ads.

 

So with ads, typically what I see is little, tiny cash. Little, tiny cash. No buys. Then scaling. Then scaling. Then scaling. And they're getting bigger. And they gettin' bigger, right? And it kinda looks like those like stair-steppers, right?  It's increasing at a stair-stepping rate with sale, sale, sale, sale, sale, sale, sale, sale! The frequency of sales increases. The pressure increases as you kinda open up, woosh!

 

So, look at each of these graphs together.

 

I've got money potential; the amount of potential of cash for publishing. Now, this is just promoting one product.  I'm gonna go in and do other events, so I'll get definitely influxes of cash. Let's say this is a 60 day period here:

 

Not that many sales for Dream 100 for a while, right? And then bam! Nice win, right? Bam, nice win!

 

Now so, affiliates again. Kinda slow, slow cash comin' on out so I always start with publishing so that people start gain affinity for the product prior to me selling to them -they just don't know that. Then I go in and I love to do things, I like to do affiliates and  Dream 100 kinda in tandem. This is not necessarily the order, 'kay?

 

Publishing is always first. But these other three, that's not necessarily the order that I do them in.

 

I typically go publishing, take that cash, go directly to back into ads, and then start getting relationships with Dream 100, then I figure out affiliates. Which I probably should've numbered them the other way. It's exactly what I've done for my own business.

 

So look here, kinda combine these in your mind's eye. What gives you the huge wins? Usually, Dream 100. What kinda keeps the doors open? After, after publishing, what kinda keeps the doors open? Ad spend and affiliates. They kinda scale slow at the same time.

 

We're gonna do things like contests, events, big giveaways, and huge rewards to create pressure. We literally have a sweet event coming up soon. We'll teach you how to actually promote with Affiliate Outrage. Then we're gonna do an affiliate contest, and then we have an event for the top 20 people to come and just hang out with me for two days. I'll help them and look at their stuff - which is ridiculous. I charge 30 grand a day for my consulting.  So it's huge value to them, but it's a huge thank you from me as well. Back and forth, it scratches both our backs. It's awesome. Right, so that's what we're gonna do. I'm really excited about it.

 

We've gotta mixture of slow steady cash coming in, and big wins coming every so often with the Dream 100, Bam! Bam! Bam!

 

Ever increasing ad spend as you profitably... ooh, I love that word, "profitably" increase ad spend and "profitably" spend ad money.  It's not your own money. You took that initial profit and dumped it back in.

 

So anyways that's my traffic strategies. So when someone's like, "How do you get traffic to this? I'm like, "Well, are you willing to be the attractive character?" If they're like, "No, I won't publish." I'm like, "Alright, well, are you willing to spend some time to figure this out?" They're like, "No, I won't." Well, okay. "Are you gonna spend some money?" "Well, I don't have any money." "Okay,  then your funnel's dead. Alright? Case closed. Well, see you later." And that's true!

 

You gotta buy your customers somehow. If it's not with money then it's gonna be with time. If you're not willing to spend time, like, be willing to go door-to-door. That sucks. 'Cause there's really three costs. There are three ways to buy a customer. )And I'll end with this here, 'cause this has been a cool episode, and hopefully, you guys got some cool stuff from this.)

 

Three costs are this: You could buy a customer with money like ad spend. You could buy a customer with time, but there are two kinds of time. There are two kinds of time, and I'm very careful to spend one and not the other. Here they are:

 

The first kind of time that you can spend is what I was doing when I was a door-to-door salesman. I memorized the pitch, which is great, You all should all be pitching everyone the exact same way, by the way. and making tweaks based on what the market says.

 

If your pitch is different every time, your funnel is already dying. I don't care, anyway. It's a different topic, different rant, I gotta hold myself in here.

 

Anyway, two different kinds of time. First, kinda time is the kinda time where I personally go out and pitch. Woov! I will never get that time back. And that person, if they weren't listening, might need me to say the pitch again. I hate spending that kinda time. I hate it! That's why I'm not a telemarketer anymore, even though I was kinda good at it.

 

That's why I don't do door-to-door sales even though it was an amazing, amazing training ground for me. It was kinda like sales boot camp for me, you know, honestly.

 

The kind of time I like to spend and the reason why I don't go learn other kinds of traffic besides really these three (and why I outsource everything that has to do with ad spend) is because I want to leverage my time by creating a training program, that doesn't go away when I'm done, right?

 

They're literally carbon copies of my time, over, and over, and over, and over again.

 

Making this episode, I know I'm selling some of you guys right now. You might be like, "Hey, let's get him out for consulting, and I'm gonna go get his funnel stash. He's got a book comin' out, sweet! Oh, lemme go to his MasterMind. Lemme do this..."  And I get that, and it's one of the purposes of publishing. I think a lot of you guys know you do that. A lot of you guys reach out and ask that. Which is great. I'm giving value, and you want some back, that's awesome. That's one of the purposes of publishing; I'm solving problems, and you're gonna solve other problems for me. I need cash flow. You need answers. Boom! That's business. That's great. That's marketing. I'm getting too technical on my definitions here. But it's awesome!

 

I don't need to turn back around though and record this episode again tomorrow for the thousand people that are gonna download this tomorrow, right? I don't! That's my favorite kind of time to spend when I don't want to spend money. It's the other reason why I tell you guys to freakin' publish so much.

 

If you're like, "oh, I don't wanna publish." Okay, then make a sick affiliate course for people go through and teach 'em how to promote your stuff. That course stays there forever. Unless you take it down, which I don't know why you would.

 

Your Dream 100 are relationships. I don't like to burn relationships. I'm very strategic about who I hang out with now, and that's great. That's awesome like I'm gonna go create cool, strategic relationships with people that would go and promote it and guess what? Next time something cool comes out, or next time they're putting something out, I might promote for them, they might promote for me again. That relationship's still there, it's time well spent because the value compounds, it doesn't leave.

 

The reason I don't spend a lot of time on ads, and if you love ads, that's great. Stay in your zone, right? That's your zone of genius, stay there. It's just not my zone. I like to look for ways to leverage my time. I know that you guys might be like, "Well, it works well 'cause I season pixels."  I get that. That's awesome, and it totally works. I just don't want to climb two peaks at the same time.

 

My peak is funnel-building and offer-creation. Bam! That's it. That's where I stay. The reason why is because if I go and I spend money which I should. If you are not spending cash, it is my firm belief you are not a real marketer. Sorry. I gotta go to the identity spot there. But it's true. If you're like, "Man, I'm getting all this cash. I'm not having to spend any money on it." Argh... okay. Different topic. Different rant. I gotta reign myself back here.

 

I use these methods so that I can spend a butt-ton of money over here in the ad place. I don't wanna learn that part of it; I'm gonna go spend my time in places where it's evergreen, where it stays, where the value compounds, where it's gonna be there for the rest of my life and beyond.

 

This is literally one way I am developing the asset for my kids. That's the way I look at it. That's the reason why I do this. It's the reason I'm so protective about my time. I'm a Nazi when it comes to me gettin' crap done. I push really freakin' hard and I know that and you guys know that about me too.  I hope that you do and you learn that trait. It's a learned trait. It's not that I'm born with it. I was frigging lazy as a high-schooler. It's a learned trait. Learn the trait! It's work! It's awesome! Super fun. Best endorphins and dopamine you'll ever have in your entire life.

 

Remember that episode I did about that? So, please know that that's why I publish. I do affiliates too, but I do training courses about it 'cause my time is re-created. My time is re-created when I Dream 100. Ads, not so much. I might go spend some cash and they're like, "Oh, this is cool." And they click away and, ahh. That's kind of it. That's fine, though as long as I've got these other things.

 

If you take these graphs and you lay them on top of each other, you can see how the cash continues to come in at increasing rates. Then I'll do another cool thing...

 

One of the things I like to do to get another peak of cash here in the publishing game is to go to testimonial interviews of the people who bought this first round. I make sure they're successful. I make sure everyone is. If they're willing to do the work. If they just do what I tell them they are. Then I go and I interview 'em. Bam! And that gets another influx of cash comin' in as people hear the testimonials, right?

 

You guys will see me do that soon. I'm just letting you guys know so when you see me do it you know what I'm doing.

 

Same with the affiliate stuff, ever increasing. And if I go out like, we got an affiliate contest comin' in Bam! This big influxes, but it's still got, Bam! Still kind of increases at increasing rates. You lace those things on top of each other. What really keeps the doors open in between the downtimes when someone's not bought for a little while, is ads. After you've done your publishing, after you open cart.

 

This has been a long episode, but I just want you to know why I do what I do and why these four traffic/sales methods are my favorite strategies. I'm actually very methodical about this, and that why I launch in the way I do I do.

 

I go out and I hit the lists, I go to my hot audience, and you can kinda see how this goes from hot to cold even right on this whiteboard, right? Publishing, hot traffic. That's totally hot traffic. 'Cause they join your list, they get little freebies from you, and you're starting to build pressure. "Hey, it's comin' out. "It's comin' out. "Two days left, get on the waiting list, beta list only." Bam, bam, bam, bam, bam! Open! Boosh! All these people buy, wow oh my gosh, look at this cash comin' in.

 

Then I go dump directly back into ads, which goes definitely more kinda like the warm kinda traffic area. Affiliates. That's definitely like the warm-hot, people who're gonna promote for me. They are the people who really like what I do. And I know that. And that's great. I'm gonna enable them, I'm gonna give them, I'm gonna try to solve every problem for them. I want to make it really freakin' easy for them to go spend money, to promote my stuff, to drop to their own lists to promote my stuff.

 

Dream 100s with them. That's definitely more of a hot traffic strategy. So that's kinda how it's laced out though.  I hit each one of the hot-warm-cold traffic areas, but not all at the same time, and I don't use my own money.

 

I make sure that I'm methodical in the way that I drop it out there so that my customers are paying for more customers which is really awesome.

 

I just want you guys to see how I've been doing this and I'm really, really excited. If you guys like this kinda stuff, I'm gonna go through a little bit more how I actually do this for what we call a pre-funnel. The pre-funnel is very powerful. It's important, it's amazing, and it's what I'm going to speak out at Funnel Hacking Live 2019 - baby, in Tennesee, woo! It's live, guys. Go get tickets, I think you guys'll really enjoy it.

 

It's five thousand people this time. Oh my gosh, it's so freaking cool. I cannot wait.

 

I wanna go through on and teach you guys everything I do before I actually open something like Clickfunnels. It's everything pre-funnel. There's a checklist I go through. I developed it, I thought through it, I was like "Huh, this is actually what I do, "huh, oh, wait that's what Russell does, "oh interesting, does anyone know this? "I don't know!" And as I started building funnels in that way, it's like almost guaranteed success every time and great amounts of cash because of everything I do pre-checklist. So anyways, go ahead and go get Funnel Hacking Live Tickets.

 

Funnelhackinglive.com We're excited to have you guys. I'm saying we as if I work there, still. I don't but man, I bleed them. I bleed Clickfunnels. I'm even wearing their shirt right now, again. And I just absolutely love it. I love, it's amazing what it's done.

 

So, anyways guys, those are my four favorite traffic strategies, again. Figure out which one you wanna go do. Figure out what peak you're trying to climb. Stop trying to climb others. And then figure out ways to pull off these others. If you're like, "Hey, I don't wanna do that" That's fine, I'm not telling you that the one I would tell you that everyone should do is publishing.

 

If you're like, "I don't wanna do an affiliate thing" that's fine. Find someone else's, they can teach your people.

 

If you're like, "I don't wanna do Dream 100." That's fine. Find someone, find a Colton, alright. Go figure out how to actually go and make that position filled.

 

If you're like, "I don't wanna do ads," I don't either. Go find someone to do the ads piece.

 

The publishing one, that's why I shove it down everyone's face so much. I'm like, look, you've got to figure out that. It's is the most ridiculous long-term asset. It's amazing power. Especially in a world today where it's not just the information age, it's actually the attention age. That's how you get attention.

 

Alright guys, thanks so much. Hopefully you've enjoyed this. Please, please, please. Sorry for the little glitches in the camera here and there. Stupid camera, freaking battery died.

 

Anyways, if you guys enjoyed this please rate it on iTunes and I really appreciate every guys listening. Means a lot and I'll talk to you guys later. Bye. Boom!

 

If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies also, right? That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right? That's what I struggled with for a while until I learned the formula so I created a special MasterMind called an OfferMind to get you on track with the right offer and more importantly, the right sales script to get it off the ground and sell it. Wanna come?

 

They're small groups so I can answer your questions in person for two straight days. You can hold your spot by going to offermind.com Again that's offermind.com

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