Only a tiny fraction of your total addressable market is ready to buy right today.
Does that mean you ignore everyone else?
Of course not. You need to get their attention, gain their trust and when it’s time to buy, they’ll turn to you…
But only if you make it easy.
There’s no guest today, just me, Joe Sullivan, your dutiful host and Thinker & Founder at Gorilla 76, and in this episode, I’ll be going over the 8 ways you can make it easier for your buyers to buy.
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